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Leadership

Brock Danner
Founder & Chief Designer
 

Brock Danner studied architecture and design at Syracuse University, received his Bachelor of Architecture from the New Jersey School of Architecture at NJIT, and a Master of Science in Advanced Architectural Design from Columbia University. Prior to founding Design Made, he worked as Director of Design Strategy in the Innovation Lab of award-winning advertising agency Arnell, prior to that he held Director positions at Saatchi & Saatchi X and Jack Morton Design. Brock began his career in architecture working with internationally renowned architect Peter Eisenman, as well as the award-winning firms of Resolution:4 Architecture and Gary Shoemaker Architects.

Brock has become a sought-after leader in consumer experience design with a proven track record of continually creating ground-breaking and highly successful consumer experiences. He was creative lead on numerous high profile projects including the global exhibition experience for Samsung, the redesign of Walmart stores and customer experience, brand and experience creation of LG’s Life’s Good Studio, design of the award-winning broadcast set for Anderson Cooper, the redesign of McDonald’s stores, and many others. Since forming Design Made he has created and redesigned numerous brands and mostly recently lead the conception, design, and implementation of the highly successful new store experiences for Wells Fargo and Citizens Bank.

He was an adjunct professor at the NJ School of Architecture, his work has won numerous design awards, and he has been a contributing writer for numerous books on design. 

Brock is a licensed architect in the state of New York. 

Select projects lead by Brock:

  • Created a global exhibition strategy and style guide for Samsung
  • Developed concept and design of a global activation program, “Sports Experience in a Box” for the Special Olympics
  • Strategic design lead for a new home product line for Gwyneth Paltrow
  • Lead design of new broadcast look and design for CNN International
  • Developed a new guest experience strategy for Fairmont Hotels
  • Created new in-store experiences for Pepsico’s Frito Lay & Lipton brands
  • Created a new experience concept and brand extension for LG’s home appliances
  • Created innovative new experience/design for a 30,000 SF shopper research & innovation center for Pepsico/Frito Lay
  • Customer experience lead of redesign for United Airlines
  • Customer experience lead of new strategy for Fairmont Hotels
  • Lead the rebranding of 1-800-Doctors
  • Designed building identity and interior communications for the International Civil Rights Center & Museum
  • Graphic creative lead for the programming for the design of the Smithsonian Museum of African-American History and Culture
  • Redesigned the Walmart shopping experience and innovative new shopper experience and environmental design for the consumer electronics department, food, apparel, and the total store experience 
  • Designed internal branding and experience program for Walmart’s 32 building campus
  • Created mall kiosk shopping experience for Qwest, implemented nationally
  • Created award-winning new in-store experiences for The Home Depot stores
  • Developed a design program for the retrofit of existing McDonald’s restaurants
  • Lead strategic redirection for Shell C-Stores
  • New shopper digital experience and store concept for Wawa stores
  • Strategy, design, and implementation of a new store prototype for Wells Fargo
  • Strategy, design, and implementation of a new modular store prototype for Citizens Bank
  • Strategy for ITM implementation for numerous banks and credit unions
  • Repositioning of First Commonwealth brand, financial centers, and experience
  • Design and customer experience for new Bank of Hawaii financial centers
  • Redesign of EECU brand, financial centers, experience, digital content, and advertising
  • Lead the rebranding of Montclair Art Museum
  • New packaging strategy and design concept for Shur-Line
  • Design of Abu Dhabi Distribution Company new customer experience and design
  • Design of new traveler experience for Saudi Arabia Transportation
  • Design of new experience and financial centers for Mandiri Bank in Malayasia
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