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Visual Inventory

Our chief designer, Brock Danner, designed studio broadcast environments early in his career, and occasionally we are asked to develop a solution that has a broadcast studio dimension. In this case, we were worked with partner MKTG on the development of a news broadcast set to be located within the CeBIT technology exhibition in Germany. The set was on the HP pad, but the content was to be Yahoo! news. We were tasked to develop a solution that pulled from both brands and would look great on camera as well as from within the exhibition hall. We would have preferred much more glass, allowing larger views into the set, but it was one constraint we were not able to rework. 

The knowledge Brock brings from broadcast has been hugely influential in the design solutions in the office. Our work has been thinking about the real physical space in terms of capture and rebroadcast on camera long before everyone had a camera in their hands with the ability to live stream their own broadcast.

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