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Credit Union 1 Alaska Service Design

After a successful design and implementation of a new financial center concept and refreshed brand, we were asked to develop the new member experience into a robust new member engagement program to be used across all of CU1’s financial center portfolio. 

We developed and built a unique advisory-first member engagement program. The program provides guidance on the basics, know-how, and tools to deliver a member-focused engagement. 

See more work with CU1:
Brand Refresh
Branch Design
Digital Experience
Corporate Interior Fit-Out
​Drive-Up Banking

"Credit Union 1 engaged with Design Made to help inform and execute our future of banking strategy. Work included identifying new approaches to branch design; a platform for a more engaging member and employee experience as well as a freshened up brand. The goal was to provide accessibility, versatility and ease of use for members across Alaska while future-proofing credit union operations. The results far exceeded expectations.

Design Made created the Financial Center’s design with a keen eye on the member and employee experience. A huge focus of ours was to remove physical barriers between members and employees so they could interact in a manner that is more conducive to relationship building. From the coffee lounge and private advisory suites to the transaction and gathering bars, there are choices for members to conduct business where they feel most comfortable.

The experience working with Design Made has been nothing short of spectacular. From the depth of research they conduct to inform their work to the professionalism of presentation materials that help inform decisions and finally to the finished product - wow! Working with Design Made has been such an exciting and inspiring experience for me and my coworkers. "

— Rachel Langtry, COO Credit Union 1 

Client: Credit Union 1, Alaska
Industry: Financial Services
Services Provided:
  • Experience Audit & Workshops
  • Member Experience Strategy & Design
  • Store Design
  • Brand Management
  • Signage & Wayfinding
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