Brands continued to stray outside their core product into branded merchandise in an effort to create news, grab attention, and engage younger audiences—McDonalds, KFC, and Dunkin Donuts each have created unique fashion-forward apparel lines.
Inspired by these efforts, we were asked to develop a line of apparel for a health and beauty company for their loyal fans. We created an identity that referenced their brand without replicating it, developed the product line, managed the production, and will be art directing the lookbook this year.
We developed a unique logomark to brand the apparel using the first letter of the primary brand name and adding a heart below. Our intent was to develop a strong brand mark that would reference the brand and be able to stand on its own. It allows fans to show support for the brand while also creating a new merchandise line that may engage beyond the fanbase.
Stay tuned for updates here, including a link to where to buy once the online shop launches.